Introduction to Dental Practice Management

 Not available   180.00 inc. VAT
 09:00am -17:00pm Brighton & Hove

  Book this course  



Do you want to become a practice manager? Or have you stepped into the role after being a dental nurse or receptionist? If so, this course is perfect for you – it will give you an excellent foundation for being a successful, knowledge-rich manager.

The course is taught by Nicki Rowland BSc, Dip Man. Nicki has lived and breathed practice management since opening Perfect 32 Dental Practice in East Yorkshire with her husband in 2005. Over the past ten years, she has nurtured her team to achieve exemplary standards in both clinical and customer service-based areas of work.

As a result, the practice has won numerous awards. In 2010, it won the National Training Awards for Yorkshire and Humber, and was also a national finalist in the NTA Small Employer category. In 2011, it won The Training Business of the Year Award in the local Chambers of Commerce Awards. In 2012, Nicki herself was awarded Practice Manager of the Year by the UK’s Association of Dental Administrators and Managers (ADAM).

Nicki has recently set up her own business, Practices Made Perfect by Nicki Rowland, which primarily operates as a dental consultancy and training organisation. She is passionate about sharing her knowledge and enthusiasm with other practices to help them survive and grow in the present tough economic and political climates.

Course structure:

  • One-day course held in Brighton & Hove
  • Complementary access to the online practice management course. Access to the online management course is granted after the one-day course.
  • Verifiable CPD: One-day course: 7 hours. Online course: 7.5 hours.

 Learning Objectives

One-day course:

  • Explore the role of a modern Practice Manager
  • Discuss the importance of generating a great culture in your practice and how to do this
  • Explore the ‘hard’ and ‘soft’ skills required to run a practice
  • Discuss the essentials of CQC compliance
  • Look at the importance of robust communication

Online course (free access):

The Role of a Manager 

  • Explore what it means to be a Practice Manager and why it is an executive role
  • Look at changes in CQC inspections and the GDC’s Standards for the Dental Team that influence the management of a dental practice
  • Discover the essential functions of a Practice Manager
  • Understand the importance of developing a strategy in practice


  • Understand how the CQC came into existence and what it aims to achieve
  • Explore CQC inspections and why they were changed in 2015
  • Understand what is required to meet GDC standards
  • Look at what Practice Managers need to know

Leadership and Management

  • Explore the difference between leadership and management
  • Look at how to learn and develop as a leader and manager
  • Explore conditions for good leadership and management
  • Discuss how to manage relations with staff, patients and other stakeholders

Effective Communication

  • Understand what effective communication entails
  • Explore why effective communication is important in your practice
  • Look at different types of communication
  • Learn how to improve your communication skills

Resource Management

  • Understand what resources are required in a dental practice
  • Understand the importance of managing resources effectively
  • Explore the efficient and safe use of resources
  • Discuss the importance of security of the resources in your practice

Staff Development

  • Look at the importance of staff training
  • Explore the importance of strategic business planning
  • Discuss essential elements of appraisals, Skills Gap Analyses and Personal Training Plans
  • Explore how to assess the effectiveness of training and Return On Investment (ROI)


  • Understand the purpose of the main financial documents in a dental practice
  • Identify the practice’s sources of finance and funding
  • Understand the importance of cash flow management and cash flow forecasting
  • Explore the role of Key Performance Indicators in monitoring the achievement of practice objectives
  • Understand the processes of setting, monitoring and controlling a budget in practice

Human Resources

  • Learn how to master the recruiting, interviewing and employment of a new team member
  • Understand the importance of appraisal systems and how to monitor, appraise and direct staff performance
  • Explore methods of managing poor staff performance and grievances
  • Discuss legal compliance and relevant policies and procedures
  • Explore employee benefit design and rewards


  • To understand marketing and the principles behind it.
  • To learn how to analyse your patient base and create a bespoke marketing mix
  • To explore the psychology of buying to maximise sales in your practice
  • To discuss why building a strong brand allows for growth through your services and patient relationships
  • To look at promoting campaigns and maximising publicity
  • To cover ethical marketing and GDC guidelines


Nicki Rowland Management

Nicki Rowland BSc, Dip Man

Dental Practice Owner, Dental Practice Consultant and Coach

Qualifications: Bachelor of Science, Level 5 Diploma Dental Practice Management



 Course dates

  • Saturday 2nd May 2020 - Brighton & Hove - Not available


Please note that discounts are applied to the VAT-exclusive fee: £150.00.

Multiple applicant discounts

  • Two applicants: 5% discount
  • Three applicants: 10% discount
  • Four or more applicants: 20% discount

Please apply by telephone or use the print application form here. DNN will send you an invoice.


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