Certificate in Dental Practice Management

 Next start date: 27 July 2020   149.00 inc. VAT
 3 months Distance Learning

 Book this course  


PM Course 2017Do you want to become a practice manager? Or have you stepped into the role after being a dental nurse or receptionist? If so, this course is perfect for you – it will give you an excellent foundation for being a successful, knowledge-rich manager. 

The course is taught by Nicki Rowland BSc, Dip Man. Nicki has lived and breathed practice management since opening Perfect 32 Dental Practice in East Yorkshire with her husband in 2005. Over the past ten years, she has nurtured her team to achieve exemplary standards in both clinical and customer service-based areas of work.

As a result, the practice has won numerous awards. In 2010, it won the National Training Awards for Yorkshire and Humber, and was also a national finalist in the NTA Small Employer category. In 2011, it won The Training Business of the Year Award in the local Chambers of Commerce Awards. In 2012, Nicki herself was awarded Practice Manager of the Year by the UK’s Association of Dental Administrators and Managers (ADAM).

Nicki has recently set up her own business, Practices Made Perfect by Nicki Rowland, which primarily operates as a dental consultancy and training organisation. She is passionate about sharing her knowledge and enthusiasm with other practices to help them survive and grow in the present tough economic and political climates.   Course Brochure

What will you learn?

This course is an introduction to Dental Practice Management

Building on a solid foundation

  • Module 1: Overview of the role and responsibilities of a practice manager, with a focus on the essential elements of business planning.
  • Module 2: Compliance with CQC, GDC and DoH; changes in CQC standards and inspections.
  • Module 3: Leadership and management – an essential blend.
  • Module 4: Effective communication.
  • Module 5: Resource management.
  • Module 6: Staff development – driving business growth. (This webinar completes the course cycle and links staff PDPs to SMART objectives within the business plan.)

Bonus Tutorials:

  • Marketing for the dental team
  • Finance
  • Human resource management

Access learning modules online at a time that suits you.

  • A good internet connection is required.
  • Access to recorded video tutorials.
  • Access to live online classrooms (webinars/teleclasses) held after work hours.
  • Tutor support Monday- Friday.
  • You will have access to the modules for a maximum of three months.
  • You will be required to complete an online quiz for each tutorial.    



  • Online tutorials.
  • Downloadable booklet.
  • Tutor support.
  • Flexible learning.
  • Nationwide availability.
  • Complete at your own leisure within three months.
  • Seven hours of Verifiable CPD.
  • Certificate of Completion awarded upon successful completion of all nine modules.


  • A six-week online course which includes watching tutorials and completing multi-choice questions. 
  • Course booklet
  • Tutor support throughout the course including email support, access to live teleclasses and webinars.


Learning Objectives

GDC Development Outcomes: B

The Role of a Manager 

  • Explore what it means to be a Practice Manager and why it is an executive role
  • Look at changes in CQC inspections and the GDC’s Standards for the Dental Team that influence the management of a dental practice
  • Discover the essential functions of a Practice Manager
  • Understand the importance of developing a strategy in practice


GDC Development Outcomes: B, D

  • Understand how the CQC came into existence and what it aims to achieve
  • Explore CQC inspections and why they were changed in 2015
  • Understand what is required to meet GDC standards
  • Look at what Practice Managers need to know

Leadership and Management

GDC Development Outcomes: B

  • Explore the difference between leadership and management
  • Look at how to learn and develop as a leader and manager
  • Explore conditions for good leadership and management
  • Discuss how to manage relations with staff, patients and other stakeholders

Effective Communication

GDC Development Outcomes: A

  • Understand what effective communication entails
  • Explore why effective communication is important in your practice
  • Look at different types of communication
  • Learn how to improve your communication skills

Resource Management

GDC Development Outcomes: B

  • Understand what resources are required in a dental practice
  • Understand the importance of managing resources effectively
  • Explore the efficient and safe use of resources
  • Discuss the importance of security of the resources in your practice

Staff Development

GDC Development Outcomes: C

  • Look at the importance of staff training
  • Explore the importance of strategic business planning
  • Discuss essential elements of appraisals, Skills Gap Analyses and Personal Training Plans
  • Explore how to assess the effectiveness of training and Return On Investment (ROI)


GDC Development Outcomes: B

  • Understand the purpose of the main financial documents in a dental practice
  • Identify the practice’s sources of finance and funding
  • Understand the importance of cash flow management and cash flow forecasting
  • Explore the role of Key Performance Indicators in monitoring the achievement of practice objectives
  • Understand the processes of setting, monitoring and controlling a budget in practice

Human Resources

GDC Development Outcomes: B

  • Learn how to master the recruiting, interviewing and employment of a new team member
  • Understand the importance of appraisal systems and how to monitor, appraise and direct staff performance
  • Explore methods of managing poor staff performance and grievances
  • Discuss legal compliance and relevant policies and procedures
  • Explore employee benefit design and rewards


GDC Development Outcomes: B

  • To understand marketing and the principles behind it.
  • To learn how to analyse your patient base and create a bespoke marketing mix
  • To explore the psychology of buying to maximise sales in your practice
  • To discuss why building a strong brand allows for growth through your services and patient relationships
  • To look at promoting campaigns and maximising publicity
  • To cover ethical marketing and GDC guidelines


Nicki Rowland Management

Nicki Rowland BSc, Dip Man

Dental Practice Owner, Dental Practice Consultant and Coach

Qualifications: Bachelor of Science, Level 5 Diploma Dental Practice Management





  • 27 July 2020 - Available


Payment Plans

We now offer the option to pay over three months. Please be aware, this increases the fee to £155.00 inc. VAT.

Payment due dates: 

  • 27 July 2020 £55.00 (Non-refundable deposit)
  • 27 August 2020 £55.00
  • 27 September 2020 £55.00

We will NOT send reminders of payment due dates. Failure to make payment by the due dates will result in automatic removal from the course.

Please note, your certificate of completion will not be awarded until full payment is made. 

Paying by payment plan? Please use enrolment form HERE.


Please note that discounts are applied to the VAT-exclusive fee: £129.17 Discounts cannot be applied to payment plans.

Multiple applicant discounts

  • Two applicants: 5% discount
  • Three applicants: 10% discount
  • Four or more applicants: 15% discount

Please apply by telephone or use the application form here. DNN will send you an invoice.


 Please note, you should only request an invoice if your practice is paying for you, therefore requires an invoice.
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